General textual analysis of She likes to

1. Introduction

● Which video are you analyzing, who is it

by and, if you know, who directed it?

The song is She likes to by Wiley and was directed by Tayo Jarret.

● What genre does the music belong to and

what broad characteristics of that genre

does the video have?

UK garage or Grime and for rap music videos there is always the element of swift camera movement and angles.

2. What is the relationship between lyrics and visuals?

● Work through the song and identify ways

in which the lyrics are illustrated or

amplified or even contradicted by the

visuals.

References to drinks and girls

● Pick out some specific examples to back

up your argument.

In the part where he said Christian Audigier referring to the drink, the bottle was shown in his hand.

3. What is the relationship between music and visuals?

● Does the video cut to the beat?

Yes it does

● Are solo instrumental bits illustrated by

the video?

Yes

● Does the video change pace with the

music?

Yes

● Give examples to support your points.

At the start of an artist’s lyrics the camera jumps and zooms in and out in accordance to the beat. (Kicks)

4. Are there close-ups of the artist and star image motifs?

● How is the record company looking to sell

this track?

Through publicity on the television and internet social networking sites.

● What image of the artist/band is being

offered?

Party people

● How does this video relate to previous

videos by the artist?

In club scenes

● Are there motifs which have been used

previously? Or does this video represent a

change of image?

It shows more fame and wealth

5. Is there reference to the notion of

looking?

No

● Do you get the sense that the artist is on

sexual display or that other people in the

video are used in this way?

Yes through lyrics and visuals

● Does camerawork, costume, dance or

something else imply sexualized display?

Camera work, costume and dance

● Are there other references to ‘looking’

such as screens within screens or

binoculars, cameras, etc?

No

● Give examples and consider why these

features have been chosen.

None

6. Are there intertextual references?

Yes

● Do these relate to other music videos, to

Aspects of the star’s image or to

Completely separate texts such as TV

programmes or films?

No just to drinks

● How are they used?

In reference to expensive drinks

7. Is the music video performance-based, narrative-based or concept-based?

● How much of each?

Performance-based