Lyrics
Lyrics play a role in conveying either a feeling or meaning to the audience. They decode information from music, either understood clearly or illustrated from the video or text.
Music
The pace of the track determines the kind of editing and camera movement used for the music video e.g. slow music gives seamless editing and camera work but fast tempo gives fast camera movements, variety of shots and obvious editing with much emphasis to the content of the beat.
Genre
Some music videos go beyond the limit of genre not being constrained while others could be categorised to genres easily. The main features that could be used to identify music to a particular genre are mise en scene, camera and editing styles (cinematography), themes and performance.
Camera work
The movement of the camera like speed is essential to the music video. It could be used to illustrate the movement of the artists. Close ups are use mostly because of the screen size and partly to highlighting on the important things.
Editing
Most music videos depend on fast-cut montage to keeping the viewer helpless wanting to watch more others used slow editing to set up the moods for the music encoding the information in media text. Digital effects are easy to get by so now most people depend on
Intertextuality
Most music videos use existing media text to refer to something or establish a punch line in the video. Most text reference is to celebrities or film and television icons. E.g. Eminem- “We made you”, Beastie boys- “Sabotage”.
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