Thursday, 28 January 2010

General textual analysis of We made you.

1. Introduction

Which video are you analyzing, who is it

by and, if you know, who directed it?

The song we made you by Eminem and directed by Joseph Kahn

What genre does the music belong to and

what broad characteristics of that genre

does the video have?

Hip-hop/ rap genre and in rap music videos there is always the element of swift camera movement.

2. What is the relationship between lyrics and visuals?

● Work through the song and identify ways

in which the lyrics are illustrated or

amplified or even contradicted by the

visuals.

When he calls out any celebrities they is a parody character immediately shown on screen.

● Pick out some specific examples to back

up your argument.

When the lady says “you’re a rock star” the screen freezes and a rock star logo pops out for like 1sec.

3. What is the relationship between music and visuals?

● Does the video cut to the beat?

Yes it does

● Are solo instrumental bits illustrated by

the video?

Yes

● Does the video change pace with the

music?

No

● Give examples to support your points.

None

4. Are there close-ups of the artist and star image motifs?

Yes

● How is the record company looking to sell

this track?

Buy online shops like iTunes, Amazon, in stores and TV adverts.

● What image of the artist/band is being

offered?

A face of the artist on the album cover made of collage with drugs (pills)

● How does this video relate to previous

videos by the artist?

He is always know to have a way in making parodies. Most videos are related by the reference to other celebrities.

● Are there motifs which have been used

previously? Or does this video represent a

change of image?

The video gives a kind of comeback impression.

5. Is there reference to the notion of

looking?

Yes

● Do you get the sense that the artist is on

sexual display or that other people in the

video are used in this way?

Yes in several instances.

● Does camerawork, costume, dance or

something else imply sexualized display?

Yes mostly the camera work, costume and graphic effects.

● Are there other references to ‘looking’

such as screens within screens or

binoculars, cameras, etc?

Yes

● Give examples and consider why these

features have been chosen.

Looking in through the jail cell bars as a sense that we are watching them.

6. Are there intertextual references?

Celebrities, TV shows

● Do these relate to other music videos, to

Aspects of the star’s image or to

Completely separate texts such as TV

programmes or films?

Separate text for the TV shows and celebrities

● How are they used?

When the name called is associated with the lyrics the person would be parodied on the screen while the context is being said.

7. Is the music video performance-based, narrative-based or concept-based?

● How much of each?

Both Performance-based and Concept-based

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