General textual analysis of She likes to

1. Introduction

● Which video are you analyzing, who is it

by and, if you know, who directed it?

The song is She likes to by Wiley and was directed by Tayo Jarret.

● What genre does the music belong to and

what broad characteristics of that genre

does the video have?

UK garage or Grime and for rap music videos there is always the element of swift camera movement and angles.

2. What is the relationship between lyrics and visuals?

● Work through the song and identify ways

in which the lyrics are illustrated or

amplified or even contradicted by the

visuals.

References to drinks and girls

● Pick out some specific examples to back

up your argument.

In the part where he said Christian Audigier referring to the drink, the bottle was shown in his hand.

3. What is the relationship between music and visuals?

● Does the video cut to the beat?

Yes it does

● Are solo instrumental bits illustrated by

the video?

Yes

● Does the video change pace with the

music?

Yes

● Give examples to support your points.

At the start of an artist’s lyrics the camera jumps and zooms in and out in accordance to the beat. (Kicks)

4. Are there close-ups of the artist and star image motifs?

● How is the record company looking to sell

this track?

Through publicity on the television and internet social networking sites.

● What image of the artist/band is being

offered?

Party people

● How does this video relate to previous

videos by the artist?

In club scenes

● Are there motifs which have been used

previously? Or does this video represent a

change of image?

It shows more fame and wealth

5. Is there reference to the notion of

looking?

No

● Do you get the sense that the artist is on

sexual display or that other people in the

video are used in this way?

Yes through lyrics and visuals

● Does camerawork, costume, dance or

something else imply sexualized display?

Camera work, costume and dance

● Are there other references to ‘looking’

such as screens within screens or

binoculars, cameras, etc?

No

● Give examples and consider why these

features have been chosen.

None

6. Are there intertextual references?

Yes

● Do these relate to other music videos, to

Aspects of the star’s image or to

Completely separate texts such as TV

programmes or films?

No just to drinks

● How are they used?

In reference to expensive drinks

7. Is the music video performance-based, narrative-based or concept-based?

● How much of each?

Performance-based

General textual analysis of We made you.

1. Introduction

● Which video are you analyzing, who is it

by and, if you know, who directed it?

The song we made you by Eminem and directed by Joseph Kahn

● What genre does the music belong to and

what broad characteristics of that genre

does the video have?

Hip-hop/ rap genre and in rap music videos there is always the element of swift camera movement.

2. What is the relationship between lyrics and visuals?

● Work through the song and identify ways

in which the lyrics are illustrated or

amplified or even contradicted by the

visuals.

When he calls out any celebrities they is a parody character immediately shown on screen.

● Pick out some specific examples to back

up your argument.

When the lady says “you’re a rock star” the screen freezes and a rock star logo pops out for like 1sec.

3. What is the relationship between music and visuals?

● Does the video cut to the beat?

Yes it does

● Are solo instrumental bits illustrated by

the video?

Yes

● Does the video change pace with the

music?

No

● Give examples to support your points.

None

4. Are there close-ups of the artist and star image motifs?

Yes

● How is the record company looking to sell

this track?

Buy online shops like iTunes, Amazon, in stores and TV adverts.

● What image of the artist/band is being

offered?

A face of the artist on the album cover made of collage with drugs (pills)

● How does this video relate to previous

videos by the artist?

He is always know to have a way in making parodies. Most videos are related by the reference to other celebrities.

● Are there motifs which have been used

previously? Or does this video represent a

change of image?

The video gives a kind of comeback impression.

5. Is there reference to the notion of

looking?

Yes

● Do you get the sense that the artist is on

sexual display or that other people in the

video are used in this way?

Yes in several instances.

● Does camerawork, costume, dance or

something else imply sexualized display?

Yes mostly the camera work, costume and graphic effects.

● Are there other references to ‘looking’

such as screens within screens or

binoculars, cameras, etc?

Yes

● Give examples and consider why these

features have been chosen.

Looking in through the jail cell bars as a sense that we are watching them.

6. Are there intertextual references?

Celebrities, TV shows

● Do these relate to other music videos, to

Aspects of the star’s image or to

Completely separate texts such as TV

programmes or films?

Separate text for the TV shows and celebrities

● How are they used?

When the name called is associated with the lyrics the person would be parodied on the screen while the context is being said.

7. Is the music video performance-based, narrative-based or concept-based?

● How much of each?

Both Performance-based and Concept-based

Brief History of Music Video/Promo

1920s and 1930s experimental film

Soundies are the early jukebox with videos in it, music and moving images.

The Scopitone was more popular in Europe. In the 1960s promos ‘Hard day’s Night’ and other rock films. Lots of artists made little films and many drug influenced. Bob Dylan in 1965 and the Beatles in 1966.

1970s promos top of the pops started to use them. Substitute when an artist or band is on tour. David Bowie 1972, Queen 1975

Beginnings of MTV, artists began to take need for promo for every release seriously changes in technology and gap in the cable market. Boom in promos to feel the air waves .e.g. Madness ‘Our House’ in 1982 and Madonna in 1986.

In the 90s huge amounts of money was set aside for top music video directors. Black artist and genres become common place in the market. Red hot chilli peppers ‘Give it away’ and Nirvana ‘Smells like team spirit’.

The new decade 2000s online music TV AND BEYOND the growth online in non professional music videos e.g. myspace and youtube. Interactive videos produced just for online consumption.

Convention of a music video

Lyrics

Lyrics play a role in conveying either a feeling or meaning to the audience. They decode information from music, either understood clearly or illustrated from the video or text.

Music

The pace of the track determines the kind of editing and camera movement used for the music video e.g. slow music gives seamless editing and camera work but fast tempo gives fast camera movements, variety of shots and obvious editing with much emphasis to the content of the beat.

Genre

Some music videos go beyond the limit of genre not being constrained while others could be categorised to genres easily. The main features that could be used to identify music to a particular genre are mise en scene, camera and editing styles (cinematography), themes and performance.

Camera work

The movement of the camera like speed is essential to the music video. It could be used to illustrate the movement of the artists. Close ups are use mostly because of the screen size and partly to highlighting on the important things.

Editing

Most music videos depend on fast-cut montage to keeping the viewer helpless wanting to watch more others used slow editing to set up the moods for the music encoding the information in media text. Digital effects are easy to get by so now most people depend on CGI special effects.

Intertextuality

Most music videos use existing media text to refer to something or establish a punch line in the video. Most text reference is to celebrities or film and television icons. E.g. Eminem- “We made you”, Beastie boys- “Sabotage”.

Ideas for music video

She likes to- http://www.youtube.com/watch?v=hdhfRDgdMTg
Hallelujah- http://www.youtube.com/watch?v=PLDHU0623U4